We create, develop, and operate innovative and inspired hospitality products.
Founded as a partnership between international hoteliers and development specialists, we are a boutique Concept and Strategy firm. With experience spanning multiple business disciplines, cultures, and continents, we are specialists in crafting imaginative concepts, infused with innovative hospitality solutions and inspired strategy.
We specialize in providing strategic thinking and pioneering concept development tailored to lifestyle sectors, with a particular emphasis on Hotels, Food & Beverage outlets and Wellness Centres. We are a team of experienced operators and developers, who have worked on both sides of the industry, delivering turn-key solutions with proven track-records.
In concept development, we specialize in crafting or refining lifestyle destinations and concepts that align perfectly with our clients' aspirations, resulting in captivating and uniquely differentiated experiences.
Collaborating closely with our clients, we provide strategic corporate guidance combined with a clear vision to ensure precise positioning, unforgettable experiences, impactful branding, and effective go-to-market strategies.
Collaboration
Innovation is important, today more than ever before and should be embraced. Innovation hardly ever comes about by accident. We believe in collaboration with experts in their respective fields to ensure that we provide our clients with future-proof solutions and solid advice. On many of our projects, we engage within a lively network of partners, including architects, interior designers, and branding experts. Together, we design seamless, guest-focused strategies and experiences. With our extensive background in hospitality, we guide and coordinate this process to ensure that every element aligns with the guest experience vision set from the start.
The Team
We are entrepreneurs, developers, hotel managers, destination architects, and conceptual thinkers.
Our team comprises seasoned industry veterans with extensive backgrounds across strategy, concept development, hotel and retail operations, brand development, innovation, and marketing, acquired through years of leadership roles within prominent regional and global hospitality organizations. Having worked for hospitality brands as well as hotel owning companies, we intimately grasp our clients’ challenges and pivotal moments.
Over the years, we have built up a rich network of contacts with whom we have had a productive professional relationship. We call them our Inspiration Network – an exclusive collective spanning different fields of expertise, multiple generations, and a variety of cultural backgrounds. We regularly tap into their insights and knowledge base to stay abreast of the latest trends and developments in the hospitality industry. Among them are fellow entrepreneurs, acclaimed restaurant operators and chefs, fashion innovators, financial advisors, tech- and IT professionals, public speakers and trainers, celebrities and actors, visual artists, and photographers. Several of them are true disruptors and catalysts for change in their domains, others successful c-level executives and captains of industry.